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2014 Scion FR-S Convertible Announced

The rear-wheel drive 2013 Scion FR-S is about to get a bit more fun. Okay, maybe a lot more fun, depending on how you feel about convertible coupes. Yes, that's right - the FR-S will be dropping it's top for 2014.

It will be mostly the same FR-S that we first caught a glimpse of at the 2011 New York Auto Show. The two-door coupe is powered by 2.0-liter flat-four boxer engine that...

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The Fun, Flexible, and Efficient 2012 Toyota Yaris

The 2012 Yaris is not only the most affordable car in the new Toyota lineup, it also boasts an EPA-estimated 30 mpg city/38 highway, and plenty of room for all of your friends. But, these are just a few of the reasons sales of the liftback are up 140-percent over April of last year.

Here's the deal: the Yaris is available as a 3-door or 5-door hatch. Pricing starts at...

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Most Loyal Hybrid Owners? Prius Owners, Of Course!

When Toyota released the first Prius over a decade ago, it completely revolutionized the way people thought about fueling up - mostly because it boasted a whopping 41 miles to the gallon. Since then, many automakers have tried to duplicated this successful formula, while Toyota merely improved upon their winning little Prius. As such, today, the Prius is still the ubiquitous hybrid roaming the streets of America, and it's capable of up to 51 mpg...

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Mood Detection from Your Toyota? It's Possible!

Imagine if your car could predict your mood and adapt to make you safer behind the wheel? Sounds pretty futuristic, we know - but it's really not that far off. Toyota has been developing mood-sensing technology for more than half a decade now, and a recent statement from the automaker reports that parts of this important safety technology will find their way into the lineup before 2020.

Here's how it works: sensors read...

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The New Toyota Wear-and-Tear Policy

Thinking about investing in a new car? Thinking about leasing? Well Toyota has announced a new policy that will make financing your new Toyota even easier. It's called the Excess Wear & Use (EWU) Protection Plan, and it's designed to enhance your peace-of-mind during your time with your vehicle.

Mike Groff, Toyota Financial Services Group VP; Sales, Marketing and Product Development, explains, "We developed EQU in collaboration with dealers and industry advisors with the...

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Toyota Heads to the New York Auto Show With the 2013 Venza

Early in March, Toyota released a teaser photo of their all-new 2013 Venza. Aside from the headlight, however, we really couldn't make any solid predictions about what to expect from the updated crossover. But, with just a couple weeks until the show, they've released some more information about it - now all we have to do it wait until the show to see how it looks!

We do know that it's being reshaped...

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Toyota Taps into the Rental and Fleet Market

It probably wouldn't surprise you to hear that the reason some major automakers avoid selling to rental companies and other fleet services because it's generally less profitable than selling to individual buyers. In the last five years, Toyota's monthly fleet sales haven't gone up past 15 percent of their total sales, but it seems that this could be changing - at least, temporarily.

Why would a company change their mind about fleet…

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Toyota and Carfax Extend Their Partnership

Buying a used vehicle is not as straightforward as buying a new car, is it? There's no way to know who owned the car before it rolled into the dealership. You can't tell just by looking at it if it was ever in an accident or if it had any major issues.  Chances are, though, most of the pre-owned vehicles you'll find at reliable Toyota dealerships like Deland Toyota Scion will last...

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Toyota Plans for 25 Million Vehicles in 2012

When Kiichiro Toyoda first travelled to the United States to learn about car production in the 1920s, we're sure he could hardly imagine that one day, his company would be celebrating the 25-millionth vehicle produced in the United States. But, this year, that's exactly what Toyota Motor Engineering & Manufacturing North America, Inc (TEMA) plans on doing.

So, how'd Toyota get to 25 million? Obviously it's taken a lot of time and...

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Toyota Prius C Debuts in Detroit and Japan

City drivers have different needs than suburban drivers, or those of you lucky enough to live down a winding country road. We could all benefit from a vehicle that's as fuel-efficient as possible, but in the city, it also needs to be easy to maneuver and easy to park without sacrificing any amount of fun-factor. Toyota most recently answered the call for a fuel-efficient city car with the 2013 Toyota Prius C, officially unveiled...

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